I-Klarna, umhlinzeki wezinkokhelo ohamba phambili emhlabeni jikelele kanye nenkonzo yokuthenga, namuhla ikhiphe idatha entsha yokuthenga ngamaholide ebonisa ukuthi abathengi base-US bashintshe isabelo sabo semali esetshenziswa nge-e-commerce babheke ezokungcebeleka, ezemidlalo nokuzilibazisa kanye nezasekhaya nezengadi ngesonto elingaphambi kwe-Thanksgiving ( Novemba 16-22). Ihlaziya okwenziwa ngohlelo lokusebenza lwe-Klarna, oluvumela abathengi ukuthi bathenge kunoma isiphi isitolo se-inthanethi, u-Klarna uphinde wahlonza izigaba ezithengwa kakhulu phakathi kwe-US Gen Zers, Millennials, Gen Xers kanye ne-Baby Boomers eholela ku-Black Friday.
"Abathengi baseMelika bagxile kakhulu ekuthengeni izinto zokungcebeleka, ezemidlalo, kanye nasekhaya njengoba sisondela ku-Thanksgiving kanye no-Black Friday," kusho uDavid Sykes, iNhloko yase-US e-Klarna. "Imininingwane emisha ka-Klarna iphinde ikhombise ukuthi abathengi abancane basebenzisa ithuba lokuthenga ngeselula kanye nezinketho zokukhokha eziguquguqukayo ukuze bathenge izinto zasendlini, izinto zikagesi kanye nefenisha. Lokhu kushintsha kwezindleko kungase kubonise ukwanda kwenani labathengi abahlela ukupheka nokubhaka i-Thanksgiving - iholide. ukuthi imindeni eminingi emincane izogubha yodwa kulo nyaka ngenxa yezinkinga zokuphepha phakathi nalolu bhubhane oluqhubekayo. "
IZITHOMBE EZIYINHLOKO
Isigaba sezokungcebeleka, ezemidlalo nokuzilibazisa sibone ukukhula okungu-6% kweviki neviki kwisabelo sesikhwama kuzo zonke izizukulwane ngeviki eliphele ngoNovemba 22 , nezitolo ezithengwa kakhulu izitolo zezincwadi, izitolo zezemidlalo, amakhadi esipho nezitolo zezikhumbuzo. . Lokhu kukhula kugqame kakhulu phakathi kweMillennials (kufika ku-6%), ama-Baby Boomers (akhuphuke ngo-7%) kanye no-Gen Xers (akhuphuke ngo-6%).
Isabelo sesikhwama sezindlu nengadi sikhule ngo-11% kuzo zonke izizukulwane ezine, kanti abathengisi abathengwa kakhulu kuyifenisha, izitolo zasendlini kanye nezitolo zasendlini. Lokhu kukhula kugqame kakhulu phakathi kweMillennials (kufika ku-13%), ama-Baby Boomers (akhuphuke ngo-13%) no-Gen Xers (akhuphuke ngo-11%).
U-Gen Zers no-Gen Xers baguqule imali yabo ethe xaxa baya esigabeni sezempilo nobuhle, bakhulisa isabelo sabo sesikhwama semali esichithwe kulezi zinto ngo-12% no-2%, ngokulandelana, isonto nesonto. Ngaleso sikhathi, isabelo sesikhwama semali esisetshenziswe kulesi sigaba siwele phakathi kweMillennials (phansi ngo-4%) kanye nama-Boomers (phansi ngo-17%).
Abathengi bahlukaniswe ngama-electronics phakathi nesonto eliphele ngoNovemba 22. Abakwa-Boomers no-Gen Xers bashintshe imali yabo ethe xaxa baya esigabeni, bekhulisa isabelo sabo sesikhwama semali esichithwe ku-electronics ngo-17% kanye no-8%, ngokulandelana, isonto nesonto. Ama-elekthronikhi abengabalulekile kakhulu ekusetshenzisweni kwemali kubathengi bakwa-Gen Z, kanti isabelo sabo sesikhwama semali esichithwe esigabeni sehle ngo-8%.
Zonke izizukulwane ziye zayeka ukusebenzisa imali esigabeni semakethe, esibhalise ukwehla ngo-5% kwesabelo se-wallet iviki neviki.
*Okusha kukhishiwe futhi kwashicilelwa okokuqala ku-PR Newswire, wonke amalungelo angowako.
Isikhathi sokuthumela: Nov-26-2020
