From July 8th to 11th, 2023, the International Building Decoration Fair (CBD Fair) will be held at Pazhou, Guangzhou. This year, it will introduce a new section called DESIGN CUBE, which focuses on the integration of production, devices, and design. Through a curated combination of STAR BRANDS and DESIGN STARS, brands and curatorial teams will engage in deep collaborations, facilitating exchanges in marketing, innovative exhibition formats, and applications. By utilizing the language of design, brand showrooms will be interpreted, promoting the transformation of brand design. Exhibiting brands always provide an accurate reflection of market demands and emerging trends. Therefore, this article aims to present Artie’s vivid perspectives and insightful understanding of the furniture industry’s frontline.
The collaborative showroom between Artie and Tom Shi Design is themed as ARTIE FlOWER – BLOOMING. It utilizes the integration of greenery and diverse outdoor living scenes as mediums to create a step-by-step exhibition experience. Guided by olfactory installations and spatial visuals, visitors can immerse themselves in an outdoor ambiance characterized by nature, relaxation, and high quality. The space aligns with Artie’s brand proposition of “Redefine home – Enjoy your vacation at home,” elevating outdoor furniture from functional and utilitarian aspects to spiritual and cultural dimensions. This showcase unveils the unique brand aesthetics that are distinctively Artie’s.
Exhibition Hall Rendering | Artie
First Encounter & The Anticipation
The CBD Fair (Guangzhou), as the world’s largest exhibition in the home construction industry, has always been at the forefront of innovative design materials. It simultaneously influences the aesthetic trends of the consumer market, making it an annual grand event in the realm of home design. This year, Artie makes its debut at the fair, aspiring for the exhibition platform to foster high-quality and large-scale interdisciplinary and international exchanges within the industry. Artie aims to showcase more original and exceptional designs that deserve recognition, appreciation, and protection. Through a diverse range of outdoor living scenes, Artie invites the public to immerse themselves in a quality outdoor lifestyle experience.
Hommy sofa | Artie
「Hommy」 Gracefully Enters CBD Fair
The DESIGN CUBE at the fair aims to promote the integration of industry and design. By breaking down information barriers, it facilitates effective collaboration between design and brands. It is not just an exhibition but a place where products connect with visitors, showcasing a vision of a beautiful life. With the same aspirations, Artie will bring a range of original design products there, empowering living spaces and creating a more comfortable and upscale outdoor lifestyle. Among them, Artie’s highlighted new product, the HOMMY sofa, draws inspiration from the upper part of the Chinese character “巢” (nest), reflecting an elegant and natural design aesthetic.
New Freedom Modular Sofa Set | Artie
Adhere To The Design Concept, Pass On The Lifestyle
Artie always adheres to the design philosophy of “Beauty Speaks Itself, A Truly Great Design is Transparent, and Following the Nature Rules,” infusing the style of “Romance, Nature, Art, Passion, and Rustic Luxury” into its product line designs. Through this exhibition, Artie hopes to showcase a new way of living, where home becomes a vacation destination. The brand concept of “resort-style furniture” will be presented, highlighting the blossoming of Artie Flower, with creative design at its core and a focus on overall spatial aesthetics and lifestyle. This curatorial concept aims to convey the brand vision and the value of product design to the audience.
Exhibition Hall Rendering | Artie
New Trends & New Changes
The Salone del Mobile 2023 in Italy demonstrated a significant increase in the global popularity of outdoor furniture, driven by the impact of the pandemic. Leading furniture brands from various countries, both national and international, including those known for interior furniture, have ventured into the realm of outdoor furniture. This validates people’s renewed understanding and demand for the concept of “home.” In the post-pandemic era, consumers will place greater emphasis on quality of life and spiritual enjoyment, leading to adjustments in home design to meet their needs and alleviate the pressures of home quarantine.
Red Dot Award Winner 2022 – Bari Single Swing | Artie
The definition and essence of home are constantly evolving, and each designer has their own unique perspective on this matter. Within the past two years, Artie has organized two editions of the Artie Cup International Space Design Competition, themed around “Redefining Home.” This competition has invited innovative, scientific, forward-thinking, and practical design proposals to enhance the expressive power of “home.” Additionally, Artie will also host an international product design competition to engage with global designers in exploring future lifestyles and design trends.
Heaven Swing Designed by Artie
Ethnic Design Leads Outdoor Art
The fusion of new and old in design demands a harmonious blend. It harnesses the strength of traditional culture while staying attuned to the needs of the masses. Artie achieves this by infusing its brand-new designs with the timeless essence of hand-woven rattan.
Thousands of years ago, the ancient Chinese played music such as the flute and the stringed instrument in the mountains and beside rivers, reflecting their deep understanding of the beauty of nature. In terms of philosophy, the ancient Chinese emphasized the importance of respecting the way of heaven and the unity of man and nature. Therefore, by drawing inspiration from ancient Chinese philosophical thought, Artie’s furniture design can better reflect and spread Chinese culture.
The more rooted in our culture, the more global it becomes. When we excel in national design, it is also the time when it has the greatest potential to be embraced by the world. Guided by Chinese philosophical and cultural principles, Artie will continue to explore the art of hand-woven rattan, refining it into an internationally renowned brand of high-end handmade outdoor furniture that embodies the essence of Chinese craftsmanship.
Post time: Jul-07-2023
